Güven Borça graduated from Middle East Technical University (Turkey), Department of Industrial Engineering in February 1985. And established his own family business to produce packaged potato chips in Eskişehir  (1985-1986) before military service. 

He completed military service (1986-1987) at Ministry of Defense-NATO IEPG Department as a Project Officer.

Then started professional life as Product Development Engineer at İpek Tissue Paper Factory in Karamürsel in August 1987. İpek is a joint venture of  Eczacıbaşı and Fort James (USA). His movement to the Marketing Department of İpek Kağıt in Jan.89 was the major change in his career. He worked as a Product Manager in charge of toilet papers and Away From Home group. Launched Marathon line of tissue products in 1990.

In 1991 he moved to Colgate-Palmolive and worked there six years, from Brand Manager to Marketing Manager positions. ABC, Fab, Axion, Ajax, Palmolive, Colgate, Hacı Şakir, Protex are the brands he managed. His major achievement was the successful launch of Palmolive hair care products in Turkey. And many relaunches, line and size extensions, national promotions under above brand names.

Meantime he was the Colgate’s instructor for global marketing training programs. He conducted or coordinated various training programs within the region. He also managed a workshop on “Brand Management” for public between 1993-1997 and published various articles and participated to conferences as a speaker on marketing and branding.

Güven Borça has been working as Brand Consultant since January 1997. He is the founder and manager of Markam Brand Consultancy. Additionally, he is giving seminars on Brand Management, writing articles and he is an active speaker on marketing issues. He is also giving “Brand Communication Management” course in Anatolian University. 

Güven Borça has four books named  “Can a global brand bloom from these lands’2002”, “Behind The Ads’2003”,  “Marketing Recipes’2004” and “Başka Akmerkez Yok’2007”. He is married with two children.

Markam is the leading local consultancy office on branding in Turkey. (www.markam.com.tr)

Markam  Branding Consultancy 

Eski Üsküdar Yolu  Bodur İş Merkezi  Kat: 9  D: 38 

34752 İçerenköy-İstanbul  TURKEY

Phone: 90 216 469 39 34             Fax: 90 216 572 72 85

E-Mail : guvenborca@markam.com.tr

Personal website: www.guvenborca.com